PollstarLiveNov 4

AEG Research: Live Events Continue To Be Attractive For Brands

“Consumers aren’t simply attending live events; they’re investing in them.” That’s one of the conclusions that can be drawn from The Live Effect 2026, an international study conducted by AEG Global Partnerships, the sponsorship arm of AEG. It demonstrates “how live entertainment drives brand awareness, influences purchasing decisions and shapes consumer behavior across four of […]

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